OBJECTIVE 

The goal of this project was to develop a cohesive visual system for a fictional product and apply it consistently across all deliverables. The brand Motivate was established as the foundation, and from there, three key deliverables were designed, each adhering to the visual system to maintain a unified and compelling brand identity.

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CONCEPT 

The process started with choosing and researching the topic, defining personas, writing a creative brief, and developing mood boards. The brand name and logo were created, and the visual system was developed. Motivate is an application with the goal to motivate people to exercise regularly and develop a habit. The application contains exercise videos, articles on sport and nutrition as well as a habit tracker. The visual system contains bold sans-serif typefaces and contrasting dark colors to reflect strength and movement.